Iconic Packaging: Pepsi

Iconic Packaging: Pepsi

It’s exciting watching a product’s packaging change over the years. If handled right, it keeps what made past versions so successful, while adding something that makes it more noticeable and unique. Over time, these changes add up to a storied and interesting...
5 Force-Filled Examples of Star Wars Packaging

5 Force-Filled Examples of Star Wars Packaging

Is there any line of toys as prolific or iconic as the Star Wars collection? Spanning action figures, models, vehicles, board games and so much more, Star Wars is undeniably everywhere. Luckily, great attention is paid to their packaging, and most of it carries...
Fun With Packaging: Nintendo Labo

Fun With Packaging: Nintendo Labo

What makes packaging so compelling (and fun) is that it’s often tactile, creative and interactive. It takes a focused, insightful mind to develop not only useful packaging solutions, but original and unexpected ones. These are traits Nintendo shares—a gaming company...
Iconic Packaging: Campbell’s Soup

Iconic Packaging: Campbell’s Soup

It takes a lot for something to reach iconic status, whether it’s a beer bottle, a chocolate bar or a pop star. It takes dedication, patience and uniqueness—properties not typically found in just anything. That’s why we’re such big fans of the Campbell’s soup can and...
6 Hopping Examples of Easter Candy Packaging

6 Hopping Examples of Easter Candy Packaging

Easter’s a wonderful time to see family, anticipate spring—and talk about some great examples of Easter candy packaging. Like most holidays and events, candy brands are strutting their stuff with eye-catching and original packaging for their chocolate. Since we’re...