The Psychology of Packaging

The Psychology of Packaging

The Psychology of Packaging: How Design Influences Consumer Perception and Purchase Decisions Product boxes aren’t just containers that protect your product – they have a powerful influence on your customers. After all, when shopping for shampoo, the brand...
Packaging and Brand Identity

Packaging and Brand Identity

Packaging and Brand Identity:  Unleashing the Power of Visual Storytelling Advertising and marketing means nothing if you don’t have a strong brand identity. 88% of consumers in a recent survey stated that they value authenticity when supporting a brand....