Fun With Packaging: Nintendo Labo

Fun With Packaging: Nintendo Labo

What makes packaging so compelling (and fun) is that it’s often tactile, creative and interactive. It takes a focused, insightful mind to develop not only useful packaging solutions, but original and unexpected ones. These are traits Nintendo shares—a gaming company...
Iconic Packaging: Campbell’s Soup

Iconic Packaging: Campbell’s Soup

It takes a lot for something to reach iconic status, whether it’s a beer bottle, a chocolate bar or a pop star. It takes dedication, patience and uniqueness—properties not typically found in just anything. That’s why we’re such big fans of the Campbell’s soup can and...