As customers proudly carry their Louis Vuitton bags, perfumes, jewellery, and high-grade fashion items home, they get the chance to appreciate an iconic element. This world-famous fashion brand and its renowned products are protected and sold in incomparable, iconic packaging.
The years of success the Louis Vuitton brand has achieved are reflected in this unparalleled packaging, which has undergone some bold revamps over the years. Here, we’ll look closely at the elements of the Louis Vuitton boxing, wrapping elements, gift bags, and containers, how they have changed over time, and why they still attract attention.
The History of Louis Vuitton
Now one of the renowned international fashion houses that distributes products through boutiques and high-end department stores, Louis Vuitton has emerged as a brand of preeminence and luxury. It had strong beginnings, reflected in Louis Vuitton’s trunk-maker heritage.
The brand’s history has its origins in an apprenticeship – Louis Vuitton, at 16 years old, apprenticed for Monsieur Maréchal in Paris in the year 1837. The young Vuitton quickly developed exceptional craftsmanship skills and later opened his own workshop.
Vuitton was solving a key challenge in Paris, which was the rough handling of baggage that travellers brought with them on their travels.
Bag Stamping and the LV Monogram
Among the world’s most valuable brand elements is the LV monogram. Simple, bold, eye-catching, and timeless, this signature monogram would be created specifically to prevent counterfeiting.
The LV monogram is simply an upper-cased letter “V” set atop an upper-cased letter “L”. The letters are bold and look similar to the italicised Times New Roman font, reflecting a classic design. It additionally features elegant floral motifs, interspersed throughout the design.
But beyond looking elegant, it doubles as an element that adds to the post-unboxing experience, with customers finding that some of the bags feature a small badge-like detail with the trunk-maker’s name and initials in monogram form.
Louis Vuitton Packaging: Gift Bags
The packaging in which the small bags and LV products were distributed wouldn’t stay the same. The most significant changes can be seen in the handles, the texture of the gift bags, and the colour and size of the font.
To achieve a classic look, the handles were once made from braided cotton silk, while the texture of the bags themselves had been created with criss-cross style lines that call to mind high-grade leather. At the same time, the elegant classic look was achieved with brown, block upper-case lettering, which was slightly darker than the paper, while the “Maison Fondée en 1854” or “Established in 1854” line takes the form of a smaller font.
This would all look different after 2016. The bag handles would become blue raw-cotton ribbon loops that are eye-catching and reflect a focus on better durability during transport. And the lettering would match that eye-catching blue ribbon, including the now slightly smaller “Maison Fondée en 1854” line.
LV Iconic Packaging: Gift Boxes
Customers would also see the evolution of the LV gift boxes and their finer elements in 2016. The dark brown leather cords that once tied around the former boxes would be replaced with bold blue ribbons that keep the boxes sealed and complement the blue brand name typography.
The “Louis Vuitton” lettering would be easier to spot in the new gift box design, with the bold blue block upper-case lettering contrasting against the yellow-orange colour, reflecting a modern, bold packaging revamp that makes the brand unmissable.
Modern Day LV Perfume Bottle Designs
The one element that would remain visible in the modern day would be the LV monogram, which is seen on a range of perfume bottles, such as the Attrape-Rêves, Imagination, and ELVes fragrances.
That timeless monogram is etched onto the surface of the bottles, with several floral designs standing out against the eye-catching green, pink, and purple-coloured tinted glass. At the same time, the initials can be seen on the stoppers, etched into the plastic, a detail ensuring that when customers make their purchase, they immediately know they have a luxury Louis Vuitton fragrance like no other.
Louis Vuitton Packaging: Final Thoughts on these Unparalleled Designs
Louis Vuitton’s pursuit of trunk-making excellence might have begun in 1837, but his high-grade designs would endure until the present day. The packaging has impressed customers over the years, even as it became more practical, bolder, modern, and eye-catching, straying from the classic look.
It remains timeless, which is reflected in the fact that the monogram that still appears on the packaging today. It’s with that monogram, and such well-thought-out packaging that customers know they have purchased a genuine, luxury Louis Vuitton product. That is why The Packaging Company has proudly included the Louis Vuitton brand in our iconic packaging blog section.
FAQs
How to Tell if LV is Real or Fake?
If you think the Louis Vuitton product looks like a replica or are selling LV products and need to choose the right packaging that reflects their authenticity, you have a few key things to consider when trying to authenticate them.
• Take a close look at the logo and the monogram.
• Check the quality of the stitching.
• Look inside for the LV stamps.
• Pay close attention to the packaging. Original Louis Vuitton bags do not feature plastic wrappers around the handles.
• Consider the gift box design. The gift box packaging design has changed over time.
What Does a Louis Vuitton Gift Box Look Like?
These stunning signature packages feature an “Imperial Saffron” colour that is intended to evoke long journeys to distant lands. They also feature a VVN leather hue on the inside of the box for a similar purpose.
These gift boxes can also fold flat, making transportation easier, which reduces their carbon footprint.
When Did Louis Vuitton Change their Packaging?
Louis Vuitton has released brand new packaging as of August 2016. The iconic, rich, chocolate brown packaging that once reflected the history of the brand and the trunks Vuitton once made, has made way for a bold tangerine colour that is modern and eye-catching.
The stunning blue brand name is clear for all to see, and the primary/secondary colour contrast is both edgy and far from traditional.
