As an e-commerce business owner, your brand really matters. No matter whether you’re selling smartphone cases or electronics, books or stationery, it’s your brand that can make a real impression on your customers. Every shipment you make needs to reinforce your brand, and the right packaging is crucial for this.
If you’re trying to find ways to enhance your brand’s identity, there’s a way to do it. A custom shipping box that showcases your brand’s logo can help! In our article, our packaging professionals will explain how custom shipping boxes can make your brand instantly recognizable and unmistakable so you can make the perfect impression on your customers.
3 Ways Custom Shipping Boxes Enhance Your Brand’s Identity
Custom shipping boxes enhance your brand’s identity; they do this with a full selection of eye-catching and captivating features. From the logo design and the colours to the way they enhance the unboxing experience, custom shipping boxes make your brand known. This is how they do it:
Logo design: A logo is inimitable and unique. When you incorporate a logo into a custom shipping box, you foster brand recognition and ensure your brand gets noticed. Now, this is all to do with the psychology of logo design when you incorporate it into custom boxes.
The psychology of logo design refers to how each element in the logo affects a customer. Fonts in a logo, for instance, have a psychological effect on your customers. According to a study, fonts such as Comic Sans can appear juvenile, while Times New Roman can appear stable and mature. So, as you incorporate specific fonts in your logo on the branded shipping box you can align them with your brand values. The result is an enhanced brand identity that is easy to recognize.
Custom colours: The colours you pick for your custom packaging also reinforce your brand’s identity. This is all intertwined with the psychology of colours in packaging, which you can leverage in your custom shipping box.
Now, colours such as red can convey or signify impulsiveness. So, by incorporating red into your custom shipping boxes and brand, you can create a strong initial impression on your customers and appeal to their desire to make a purchase. You can also make your brand more memorable by using the right colour palette that matches your brand and company’s values, as this creates a strong visual identity.
Unboxing experience: When care and thought are put into the packaging process, you can appeal to customers and elevate your brand. This is easier with custom shipping boxes, which greatly enhance the unboxing experience and show that you’ve carefully packaged your valuable products.
Custom packaging makes customers feel as though the product was crafted just for them; unlike a generic corrugated box, custom boxes personalize this experience through the exciting unboxing moment. In fact, there’s a clear link between customized products and customer satisfaction. According to Statista, 69% of Millennials and Generation Z respondents in Canada claimed they would prefer to purchase from a brand that offered customized products.
Benefits of Custom Shipping Boxes
Business owners everywhere can benefit greatly from custom packaging. Not only does it create a high-grade, professional appearance, but it even helps distinguish your brand from a competitor’s brand. Here, we’ll look at the link between custom shipping boxes and these advantages:
- High-grade and professional appearance: By adding a logo to custom shipping boxes you can produce a high-grade and professional appearance through packaging. It can make your packaging feel more legitimate, especially when you incorporate high-quality images into the design.
- Brand-distinguishing advantages: Your package needs to stand out in a sea of competitors, and that’s where a branded shipping box or custom packaging can help. When you add your inimitable logo to the surface of a branded shipping box, you immediately distinguish yourself from other brands.
- Customer loyalty: In designing your custom shipping box and incorporating elements such as the tagline or slogan, you can create a connection with your customers. Such elements on the shipping box can enhance the way customers experience your brand. In turn, you can build trust with those who receive products in a custom shipping box thanks to your reliable-looking brand, and this enhances customer loyalty.
Steps and Tips to Design Custom Shipping Boxes
With a few simple steps and tips, you can design custom shipping boxes to elevate your brand’s image and make a positive impact on your customers. From choosing the type of custom box and a colour scheme to uploading a logo, here are the steps you can follow to complete the design:
Selecting the type of custom box: A wide range of custom boxes and box styles, such as custom mailer boxes and regular slotted cartons, are available, so you’ll need to choose one that is suitable for your brand.
For instance, with regular slotted cartons, a couple of options are available; you can select one that allows you to incorporate your brand and logo or one that just features a single colour on each surface of the box. Since you want your brand to stand out, you might consider the branded regular slotted box so you can incorporate your logo into the design.
Choosing a colour scheme: Now you’ll need to choose a colour scheme for the panels of the custom shipping box—it’s a key customization option that you might want to align with the colours in your brand. This approach can ensure your brand identity is recognizable, that the design choices and logo features match, and the overall packaging is eye-catching and compelling.
Beyond this, it’s worth considering colour psychology to ensure you appeal to your audience through your custom box design and colour choices. For instance, if you prioritize eco-friendly products, you might want to choose green colours to emphasize your eco-friendly ethos. This colour can align with eco-friendly packaging priorities since green conveys freshness and nature.
Uploading a logo: You’ll also need to place your logo strategically on the custom box to ensure it’s easy to see and captures your customers’ attention. This may require you to place the logo in the centre of the packaging since the eye naturally focuses on this part of the packaging during the unboxing process. This design choice can also work well if you’re using a minimalistic design for the custom box; it means the logo can take centre stage and will shine as the focal point on the packaging.
It’s also worth uploading the logo in proportion to the custom box with this design choice. As a rule of thumb, avoid choosing a logo that overwhelms the packaging, as this can deter the customer. At the same time, you’ll want to ensure the logo is easy to see in terms of its size and works with the other design elements you would like to include. In other words, try to prioritize proportional balance when uploading the logo.
Elevate Your Brand’s Image with Custom Shipping Boxes from The Packaging Company
Whether you’re an e-commerce store selling electronics or stationery, it’s always important to ensure your brand’s image shines through. Your packaging gives you a golden opportunity to show off your brand and really appeal to your customers. It’s important to seize that opportunity to increase customer loyalty. And custom shipping boxes will help you achieve this.
The care and attention to detail you show when you use this custom packaging solution can elevate your brand’s image. So where can you find them? They’re all available at The Packaging Company! We stock a full range of custom shipping boxes that are ready for you to incorporate into your packaging strategy.
You’ll be able to customize these solutions any way you want to ensure your brand really shines through. If you want to make your brand unforgettable, our custom shipping boxes are the best choice. Elevate your brand’s image with custom shipping boxes. Shop for high-grade packaging with us.
