As a coffee product business, a small roaster company, or a large coffee brand, your brand identity should be a top priority. You’ll want to tell your coffee story, from bean choice to cup, so that every customer can identify with your brand. It’s this goal that can help you compete with other coffee businesses, but how can you achieve it?
When you highlight your story through your packaging, you allow customers to see what your coffee brand stands for. It’s not an easy task, but successfully create a coffee label, and you begin to reveal the essence of your brand, which will resonate with customers. To help with this, our guide will walk you through the best way to craft custom coffee labels. Let’s get started.
How Custom Coffee Labels Can Enhance Product Packaging
Add a custom coffee label to your product, and you can enhance the packaging and appeal to customers. Below, we’ve listed a few of the things you can achieve with custom coffee labels.
Standing Out from Competitors
When you incorporate a unique design into your coffee labels, you ensure your products stand out from competitors. Paired with clear messaging, a unique design ensures the coffee products look nothing like the others on the shelves, and this kind of custom packaging shows off your brand in a competitive coffee product market.
Your custom label’s unique design, when created with the right elements and features, can also attract specific target audiences, helping you to appeal to your target market and take customers from your competitors.
Building Customer Loyalty
If you incorporate an intriguing, authentic story that, for instance, reveals the origin of the beans, you can foster customer loyalty. This works because you appeal to the emotions of your customers and build trust with them through your inimitable story.
As you build trust with your customers, this encourages repeat purchases and ensures they spread the word about your brand. This way, you can build a customer base and attract additional customers.
Gaining Customer Attention
It’s with eye-catching designs and vibrant colours in your coffee labels that you can gain customer attention and make more sales. As you incorporate elements such as these, you can ensure your coffee products are the first ones your customers see when they are browsing the shelves.
Additional finishes, such as foil stamping, can look stunning and reflect the high quality of your coffee product – such additions gain customer attention even more and encourage them to purchase your coffee products.
Custom Coffee Label Materials
When creating custom coffee labels, you’ll want to consider the label material. There are two options to choose from on TPC, each offering specific benefits and looks.
Custom printed labels feature full colour printing on a white label. Affixed to a corrugated box or coffee bag, for instance, they can reflect the premium quality of your coffee products. Clear custom labels use full colour printing on a transparent label, and can draw attention to a bold logo, especially if centered in the middle. Both options are durable, waterproof, and food resistant.
Custom Coffee Label Elements
Once you have chosen the material, you’ll now need to select the coffee label elements for your custom labels. Fonts, colours, and additional label elements are important here, so consider these points when making your choice.
Picking the Font
While you should select a font that reflects your brand, it’s crucial that all the relevant information on the label is easy to read and consumer friendly. Readable text styles and sizes are essential, so ensure the smallest text measures at least (ideally more than) 1.6 mm in height.
To keep everything legible, keep the letters proportionate. You should ensure the height of the letters is not more than three times the width, as this consistency keeps the eye centred as customers read the label.
Choosing the Colours
Since all of the essential information on the label stuck on a custom printed box needs to be easy to read, you can use colours to help with this. High contrast with labels works well to draw attention to specific phrases – so, if you want to draw attention to the fact that the coffee is premium, you can use black text for this word and use a white background to emphasize it.
Additionally, your label can gain your customers’ attention when you incorporate specific colours that appeal to their sense of desire or hunger. As emphasized by the psychology of packaging and colours, red appeals to the subconscious feelings of hunger and desire, encouraging impulsive purchases. For this reason, you may choose to incorporate this colour in your label design.
Additional Label Elements
If your coffee beans or products meet certain conditions, you can include some specific coffee label elements on your label. Below, we’ve listed a few label elements you should consider, and the specific conditions they help you showcase:
- Premium Quality – If your coffee beans have been inspected and have previously undergone a grading process through an inspection authority, you can include a premium quality element. This might include the phrase “100% Premium Quality” to appeal to your customers.
- UTZ – If your coffee products have been sustainably grown, you may include a UTZ certification on your label. To meet this criteria, the coffee beans should have been grown in environments where habitat protection, soil erosion prevention, and other factors are present.
- Fair Trade – You can add a “fair trade” badge to your coffee products if your coffee beans meet specific criteria, such as being grown in an environment with sustainable land cultivation, without GMOs, pesticides, or fertilisers. The process should also offer fair wages to farmers.
Create Bold Coffee Labels at The Packaging Company
If you want to promote your brand and attract customers to your coffee products, coffee labels can make a real difference. They reflect your story, from bean to cup, and encourage customers to buy your rich, delicious blends.
When it’s time to commence custom coffee label creation, keep the key label elements in mind. Then, head to The Packaging Company to begin creating bold coffee labels that appeal to your customers.
Use our custom label design tools to create high-quality coffee labels in a creative way!
FAQs
What Makes a Coffee Logo Effective?
The key goal you’ll want to achieve with your coffee logo is to ensure it resonates with your customers. The logo needs to reflect your story, which can appeal to your customers and encourage them to purchase your coffee product. This is because, when customers understand more about your brand, they may value your brand more and notice that it is unique compared with others.
What Needs to Be on a Coffee Label?
Several key things need to be on a coffee label. You should definitely include the type of coffee beans and the grounds. But it’s also crucial to include your place of business and the place of business of the roaster. Additionally, make sure you mention the net quantity of the contents – specifically, don’t forget the metric weight of the grounds the package contains.
How to Design a Coffee Label?
It’s best to consider the colour, font, label elements, and label materials first, before you create the final coffee label. This means you could use print samples and then test them on the packaging product to ensure readability and colour accuracy. Our label design tool can help with this, so check the features and begin creating your label today.
