Are you a homebrewer or the owner of a craft brewery? Two of the key things you will want to do when distributing your refreshing beer beverages are to let the personality of the beer shine through and make it stand out from other similar kinds. There’s a key element that can help with this – custom beer labels will help your bottles look enticing and promote your brand.
If you’ve not yet decided on the final design or haven’t got any ideas at the moment, no worries. We have a range of tips you can use to get started with the custom beer label design process. Have a look at the tips below to begin.
Why Custom Beer Labels Make a Difference to Your Brand and Beverage
Before we get to the tips, it’s worth considering why custom beer labels are important and how they make a difference to your brand. Here’s why effort during the design process is so important.
- Creates the Best First Impression: As a craft brewery, you may have hundreds of competitors, each selling bottles of delicious beer. In an industry in which there’s so much choice, the high-quality, unique, well-designed beer labels can ensure you make the best first impression on your customers. You can think of it as the initial introduction to your brand, offering a moment to really connect with your customers.
- Conveys the Key Information: If you are a homebrewer, you will want to keep those bottles organized, and custom labels for beer bottles can make the process simpler. Custom labels can feature the key information you want to add, whether that’s the alcohol by volume, the ingredient types, dates that help you track aging, potential allergens, and more.
- Builds Brand Loyalty: And if you are brewing beer for a special event, you will want to make a connection with your customers and build brand loyalty, which a custom beer label can help you achieve. Adding community-centric designs to the label can encourage locals to sample your beer and create a sense of loyalty with your customers.
How to Design Custom Beer Labels
The right design can make a difference and help you achieve all of these goals. So how can you design custom beer labels so they align with your quality beer brand and reveal more about its “personality”? Consider the tips below to get started.
Choose the Colours
Studies have shown that visual dimension and colour influence their judgement or assessment of a product. Because of this, selecting the right colour for your custom printed beer label is important.
And, according to the specific psychology of packaging, some colours appeal to specific emotions. Red, for instance, can trigger the emotion of desire and feelings of hunger. Orange conveys an energetic and confident brand that grabs your customers’ attention. Green conveys nature and freshness, which might reflect your brand’s commitment to natural or fresh ingredients for each brew.
The key is to align the colours with your specific brand or the “personality” of your homebrew beer, so select the colour according to the message you would like to convey.
Select the Typography
You will also want to align the font styles with your brand personality to ensure it reflects what your brand stands for. Your traditional brand might be well conveyed in an Old English or Serif font, for instance, while a modern brand might be best portrayed in an Arial or Open Sans font.
But the typography also needs to be legible, non-complex, and contrast significantly with the background colour to ensure it is striking and easily visible. Whether you apply the custom label to the bottle, a corrugated box, or a custom printed box, you can achieve a legible label by using light text on a background that features a dark colour or, vice versa, using a light background and dark, bold text.
Pick the Imagery
The imagery you select can help reflect your brand identity, your beer’s style, the audience you want to appeal to, and the message you want to send them. To get it right, you have a couple of options to consider.
For instance, you may consider the beer style, such as light beer or dark beer, and align these with bright/ minimalist or bold illustrations, respectively. Or, if you create craft beers, you might lean toward bold designs and unique geometric patterns that evoke the use of experimental flavours and textures.
You may want to consider the story of how your homebrew brand began and show this off by using a sketch design that’s hand-drawn. Or, you may want to delve into the long history of your specific craft brewery, how it fits into your local area, and convey this with old-fashioned, sepia-coloured imagery, such as the barrels they were once carried in.
What Are the Requirements for Beer Labelling in Canada
Additionally, according to the Canadian Food Inspection Agency, there are some mandatory elements that your beer labels must display if you are manufacturing, packaging, or selling beer in Canada. Some elements include:
- The alcohol by volume
- The qualified common name
- The allergen list
- The ingredient list
- The country of origin
- The net quantity
You will need to display some of these mandatory elements, such as the alcohol by volume declaration, in English and French and ensure they are easy to read. This means, for these key elements, make sure you select typography that is legible and perhaps contrasts with the background colour so that consumers can easily access the key information.
Types of Custom Labels to Design
Did you know that there are plenty of types of custom labels you can design for your beer bottles? From custom circle labels to rounded square custom labels, there are many options that can align with your brand.
At The Packaging Company, we offer durable, waterproof, and full colour labels that stand out on the shelf and help tell your brand’s story. Visit the custom labels page to pick your label shape and get started.
Key Benefits of Designing Custom Beer Labels at The Packaging Company
Besides stunning finishes, there are so many extra benefits of designing custom beer labels at The Packaging Company. With our label design tool, we make it easy for homebrewers and craft breweries to upload their own artwork or pick the artwork we provide. We also simplify the process of adding text and the background colours with our intuitive tool.
Breweries and homebrewers can select the size of the custom label that best aligns with their bottles or specific packaging – the custom beer circle labels, for instance, are available in sizes that start at 1 x 1 inches and have a maximum of 3 x 3 inches.
The Packaging Company’s custom labels start shipping in 10-15 business days.
Design Brew-tiful Custom Beer Labels at The Packaging Company
Homebrewers, craft brewery owners, beer enthusiasts, or beer distributors – if you are distributing beer, the final touch, a custom beer label, can make a difference. Labels build customer loyalty, sell the story behind your brand, help your beer stand out on the shelf, and ensure you outcompete other beer sellers.
If you are looking to create custom beer labels, The Packaging Company is the site to visit. Our online custom label design tools are versatile and intuitive to use. Go straight to our custom labels page to get started. Design your custom beer labels today to elevate your beer brand.
