Cheers to Creativity – Design Your Own Beer Coasters
Are you a new business owner or homebrewer looking to design stunning beer coasters? Delivering perfectly designed coasters can make a real difference to big events and give you the chance to show off your creative flair. But you’re going to need the right tips and custom packaging materials if you want to get the design correct.
If you’re in two minds about the design process, we’ve explored the tips and materials you’ll need to significantly impress event attendees. Check the tips for creating your own beer coasters below, and discover how to show off your brand as a business or your creativity as a homebrewer.
How Beer Coasters Can Showcase Your Personality and Add Flair to Events
Customers really notice beer coasters. They’re one of the first and last things they’re likely to see at the event, from the moment they put their beer glass down to the moment they drink the final drops of that delicious beverage. When done right, custom beer coasters help you show your personality and add flair to events in the following ways:
Feature Your Logo – When you add your logo to the coaster, this is noticed by the individuals seated at the table and it becomes part of their conversation.
Make Your Brand Feature on Social Media – Once the attendees notice the coaster, there’s a chance they will take photos and post them on social media, which provides free promotion for your business.
Tell Your Brand’s Story – Your coaster can tell your brand’s story through the images, artwork, slogans and design you choose, making a memorable impression on attendees. They may share their thoughts on the coaster design, which leads to increased attention through word-of-mouth.
Materials and Items for Designing Beer Coasters
Are you wondering which materials you’re going to need to design the perfect beer coasters? Below, we’ve listed some key things you will need to complete the design process.
Custom Coaster Board
A blank coaster board will be required to get the design process started, and the best material for the coaster is pulpboard, which absorbs moisture buildup on the glass.
Custom coasters will also typically have no image on them at first and are the perfect option for adding your own design, the right layout, and your logo. You’ll find options like these at The Packaging Company, where you’ll have free rein of your design choices.
High Resolution Artwork and Graphics
When you design custom coasters, you need to have the right artwork and graphics to hand. Some custom coaster design software, such as the software we offer at The Packaging Company, will allow you to upload the artwork to see how it will appear in the final design. You can select stock artwork or upload your own pre-designed version.
Custom Packaging
Once the coasters have been printed, you’ll need packaging to ship them to the destination. Custom printed boxes are the ideal packaging product for carrying the coasters since they provide a combination of brand promotion and protection for the coasters.
You’ll have no problem sharing your brand’s story with these boxes since you can instantly show off the custom design from the moment they are delivered.
Choosing the Right Design
We have a few tips for choosing the right design for your beer coasters below. Before you get started, check our advice below.
Keep the Slogan and Message Short – Delivering your slogan in a concise way is key. If you add too much information, attendees will not read it. So it’s best to focus on a maximum of two elements, such as your logo, a fun slogan, the name of the beer, or the name of your brewery, and opt for a minimalistic design.
Choose Bold Artwork – Go with bold artwork to make the design eye-catching and impressive. You could draw from the psychology of packaging and colours here and incorporate red tones, which are eye-catching colours for food products and evoke the desire to make purchases.
Make Sure the Logo and Fonts are Visible – Printing the right-sized logo and fonts can ensure your coasters are visible and memorable. As a rule of thumb, try to ensure the fonts can be read from across the table, as this will draw other attendees’ attention. You can do this by using software to preview the size of the font and align it correctly with the logo’s placement.
Events to Use Custom Coasters
Perhaps one of the greatest things about custom coasters is that they shine in various events. So, once you’ve designed the coasters, here are some of the events you might use them in:
Event Giveaways: You can place your custom coaster in a gift bag at an event giveaway to show off your business’s brand. They’re easy to pack since they are flat and make a nice alternative to business cards or flyers.
Takeout Orders: If you sell beer with a takeout order, you can take the opportunity to add a custom coaster to the takeout bag. Once your customers see the coaster, this is a subtle marketing opportunity that builds awareness of your brand.
Brewery Tastings or Parties: Whether you’re a homebrewer looking to draw attention to your refreshing beer beverages at a party, or a business hosting a brewery tasting, custom coasters can become the key talking point and go hand in hand with your beverages.
Create Beer Coasters with Materials from The Packaging Company
No matter if you’re a small business owner or homebrewer creating beer coasters, you’ll want to create the perfect design to add sophistication to the beer drinking experience. Whether you’re designing them for a wedding event or a client’s party, eye-catching, custom beer coasters can really impress guests.
Start creating your custom beer coasters using the free and easy-to-use online design tool at The Packaging Company today!
