Iconic Packaging: Baileys

Iconic Packaging: Baileys

A great test of a business’s branding is how well it holds up when used across packaging, advertisements and more. If it’s done right (or rather, done well), it creates a wide-reaching look that’s memorable and, unsurprisingly, iconic. Baileys, creator of Baileys...
How Do You Become a Packaging Designer?

How Do You Become a Packaging Designer?

There’s a lot of seriously good-looking shipping packaging out there, right? Some of it’s complex, using multiple pieces of packaging to create memorable unboxing experiences. And others are incredibly simple and effective, using the bare minimum to create an impact...
Why is Packaging So Important?

Why is Packaging So Important?

You’ve put plenty of time and money (not to mention your heart and soul) into developing your products. They’re the result of seemingly endless amounts of brainstorming, researching, planning and executing. It makes complete sense that you’d want to protect your...